I work with lawyers and law firms to build profitable, client-focused, and future-ready practices that align with what truly matters to them.
For more than 20 years, I’ve worked in professional-services business development and spent the last eight coaching lawyers who want to grow practices that are both successful and deeply fulfilling. My goal is to help attorneys build businesses that reflect their strengths and values, so their professional growth feels aligned and their work has real impact for their clients and communities.
As the founder of Practice Growth Partner, I work with attorneys and firms to strengthen visibility, client engagement, and marketing strategy through practical systems and consistent habits. My approach connects business development to personal purpose: building meaningful relationships, showing up with authenticity, and creating opportunities that feel like a natural extension of who you are.
As technology continues to reshape the legal profession, I believe the future belongs to professionals who combine insight and empathy with data and innovation. Technology is driving a new era of human connection, and the lawyers who embrace that will build practices that are not only resilient, but rewarding.
I write and speak regularly about business development, leadership, and career alignment for lawyers, and I’m the author of Careers in Business Law: Forging Your Path to Success, published by the American Bar Association.
If you’re ready to grow your practice in a way that feels strategic, sustainable, and true to you, I’d love to connect.
Areas of Focus
- Business Development & Client Growth
- Leadership & Team Development
- Career Clarity & Advancement
- Communication & Relationship Building
- Practice Visibility & Reputation Strategy
- Women in Leadership
Client Focus
- Partners and Senior Associates
- Women in Law
- First-Generation Professionals
- BIPOC Professionals
- LGBTQ+ Allied
- Law Firm Leaders & Managing Partners
- Early-Career Lawyers
Credentials & Education
- PDC Experiential Learning Program, Certificate in Elevating Attorney Skills in a GenAI World (2024)
- Cornell University, Certificate in Diversity and Inclusion (2022)
- Harvard Business School, Certificate in Sustainable Business Strategy (2020)
- Co-Active Training Institute, Professional Coach Training (In-Process)
- University of California, Irvine, Bachelor of Arts in Social Ecology (2004)
Honors & Recognition
- Women’s Leadership Award, Los Angeles Business Journal (2025)
- Executive of the Year (President Nominee), Los Angeles Times Magazine (2025)
- Diversity, Equity, Inclusion & Accessibility Visionary, Los Angeles Times Magazine (2024)
- Global 100 Leaders in Legal Strategy & Consulting – Leadership & Management, Lawdragon (2023, 2024)
- DEI Champion Award, Los Angeles Business Journal (2022–2024)
- Woman of the Year Finalist, San Diego Business Journal (2023)
- Women Leaders in Consulting Award – Diversity Champion, Consulting Magazine (2022)
- Inspirational Woman Award, Los Angeles Times Magazine (2021, 2022)
Publications & Thought Leadership
Book:
Careers in Business Law: Forging Your Path to Success (American Bar Association, 2024) – A practical guide for lawyers pursuing business law careers, emphasizing skill development, client strategy, and professional fulfillment.
Articles:
- “4 Biz Dev Steps For Attys Who Don’t Know What They Want” – Law360 (2025)
- “Mastering Integration: A Strategic Approach to Lateral Partner Success” – ABA Business Law Today (2025)
- “The Six Foundational Skills Necessary for Lawyer Success at Every Stage of Practice” – NALP Bulletin (2024)
- “Client-Centric Rate Increases: A Strategic Blueprint for Lawyers” – ABA Business Law Today (2023)
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“Lana’s sessions helped me identify what kind of work I actually want to build my career around. She blends strategy with genuine insight.”
— Senior Associate, National Firm
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IP Attorney, AmLaw 50 Firm
February 1, 2026 at 8:55 pmWorking with Lana has been one of the most practical and valuable investments I have made in my professional development. My firm brought her in to work with lateral partners who are interested in building the skills and strategy needed to position themselves for partnership, and the impact has been immediate.
Lana brings structure and clarity to a process that often feels vague or overwhelming. She helps you step back, define what you actually want your practice to look like, and then build a practical plan to get there. Her guidance is concrete and actionable, not theoretical. Every conversation leads to steps you can take right away.
What stands out most is how well she understands both law firm dynamics and the realities of building a sustainable practice. She helps you focus on the activities that actually move the needle while staying true to your own style and strengths.
I would strongly recommend Lana to any attorney who wants to take ownership of their career and build a practice with intention rather than leaving it to chance.
Helpful ReviewMike
December 3, 2025 at 8:33 pmGreat experience working with Lana.
Helpful Review 1